“Jean Baptiste Déal is the founder of the Déal Negotiation Institute, whose mission is to empower individuals and organizations to negotiate confidently across cultures, with a particular focus on Asia and Europe.

With over 20 years of professional experience, Jean-Baptiste has represented the interests of a diverse range of parties—including investors, vendors, buyers, and government agencies—always striving to achieve the best possible outcomes.

Born and raised in France, Jean Baptiste studied Mandarin at the Beijing Language and Culture University and earned an MBA from the Hong Kong University of Science & Technology. He also completed Harvard’s prestigious Program on Negotiation.

Fluent in Mandarin, French, and English, he possesses deep cultural insight and sensitivity. He is the author of Winning With Ancient Wisdom: Negotiation Strategies From Asia and Europe, blending time-tested wisdom with practical negotiation techniques.”