“Throughout history and across the world, powerful negotiation strategies have been passed down from generation to generation. In Asia, this wisdom is shared through idioms and set phrases—such as the 36 Chinese Stratagems. In Europe, these strategies are often found in fables, they can be found among the renowned La Fontaine fables, inspired by the famous fables of Aesop, from ancient Greece.

These time-tested strategies have shaped lives, businesses, and societies for millennia. Filled with easy-to-remember stories, detailed explanations on how each strategy works to gain clarity, control, and influence, this guide offers practical advice to negotiate with confidence, across Asia, Europe, and throughout the world.

In negotiation, winners are those who come prepared—with defined objectives and a thoughtful strategy. Those who fail to prepare, lacking clarity and strategy, quickly find themselves at a disadvantage.

By mastering this knowledge, you will learn to anticipate your counterpart’s moves, avoid pitfalls, identify opportunities, and build a strong reputation. Be prepared to achieve your goals and seize success in a globalized world.”