Jean Baptiste Déal

Author, founder, and negotiation advisor helping leaders navigate complex decisions and high-stakes conversations across Asia and Europe.

I help leaders, founders, and international teams negotiate with greater clarity, confidence, and influence. My work combines practical negotiation strategy, cross-cultural insight, and more than 20 years of experience supporting projects and decision-makers across borders.

Born and raised in France and now based in Hong Kong, I have built my career at the intersection of cultures, business realities, and strategic communication. This experience has shaped the way I work today: helping clients prepare better, think more clearly, and act more effectively when the stakes are high.

Founder and author

I am the founder of the Déal Negotiation Institute, created to empower individuals and organisations to negotiate confidently across cultures. I am also the author of Winning With Ancient Wisdom, a book that draws on negotiation strategies from Asia and Europe to offer timeless insights for modern decision-makers.

My approach is grounded in practical application rather than abstract theory. Whether I work with a senior executive, an entrepreneur, or a team preparing for a complex negotiation, my goal is to help them gain clarity, strengthen their positioning, and move forward with purpose.

Experience and perspective

Over the past two decades, I have worked across continents and alongside a wide range of stakeholders, including investors, buyers, vendors, and public-sector actors. These experiences have shown me that strong negotiation is not only about tactics; it is about understanding people, context, incentives, and timing.

My perspective is shaped by both European and Asian approaches to business relationships, communication, and decision-making. I believe the ability to bridge these worlds is increasingly important for leaders who want to build trust, avoid costly misunderstandings, and create better outcomes over the long term.

Who I work with

I work with leaders, founders, professionals, and organisations facing important conversations, strategic choices, or cross-cultural business challenges. Some clients come to me for one-to-one coaching before a critical meeting; others engage me for workshops, negotiation capability building, or strategic support on specific situations.

A businessman wearing glasses, a suit, and a white shirt, smiling in a modern building with large glass windows and a high ceiling.
I help leaders negotiate with greater clarity and confidence across Asia and Europe.
— Jean Baptiste Déal

Preparing for a high-stakes negotiation or cross-cultural business challenge? Let’s discuss the right support for your situation.